Lead Nurturing: What It Is and Why It’s Important to a Successful Campaign
Lead generation insights tell us that 80% of new leads do not become buyers. Why do these leads never translate to sales? They do not…
What Is B2B Lead Generation? 5 Steps to Building Your Contact Base
The B2B marketing industry is worth an estimated $127 billion worldwide. A considerable part of marketing to businesses is B2B lead generation. Unless you have…
4 Effective Lead Generation Strategies
Studies show that only 2 percent of sales happen at the first meeting. If only 1 in every 50 sales happens right out of the…
3 Ways to Improve Your Email Open Rates
Did you know that an email will generate $38 for every dollar spent on email marketing? With more than a 3,800% ROI, email marketing is…
