email marketing

3 Ways to Improve Your Email Open Rates

Did you know that an email will generate $38 for every dollar spent on email marketing?

With more than a 3,800% ROI, email marketing is one of the most effective marketing options available. However, you may be struggling to convert your email marketing audience over to paying customers if you cannot get people to click on your emails.

That is why today, we created this quick guide to help you better understand how to improve your email opening rate. Keep reading to learn more!

1. Keep Your Email List Updated

Keeping your email list updated and fresh is one of the easiest ways to improve your opening rate.

If your email list is outdated and stale, there may be many people on your email list who are not actively using the email account that you are sending your emails to. Sometimes people change their email accounts out, some people just have an email account for spam/marketing emails, and other people forget the password to their email addresses.

Keeping your email updated with new people to send your content will keep your email marketing list filled with people interested in your brand. People that are interested in your brand will stay engaged with your email marketing.

2. Stop Your Emails From Being Marked as Spam

As technology continues to improve, spam filters have become a lot more advanced. This reality means that it is a lot easier for the marketing emails that you spend hours crafting can easily end up in the spam folder if you are not careful.

You need to take precautionary steps to avoid finely crafted emails being confused for spam. Some of the best ways that you can go about getting your emails marked as spam include:

  • Send your email from an IP address that has not been used by someone else who had their emails marked as spam.
  • Send your email through verified domains.
  • Keep coding clean.
  • Add in your location.
  • Create an easy for people who are subscribed to your email list to opt-out of your email marketing list.
  • Do not use deceptive email subjects.

Following these above-listed tips will help to prevent your emails from getting marked as spam. This strategy will help to increase your opening rate!

3. Write High-Quality Content

You should not just send out a few sentences in your email and hope that a few of your subscribers click through. The content inside of your email should be worthy of your subscriber’s readers.

The more that people read your content and are happy after they have finished reading, the more likely that they will open up the future emails that you send out.

Finding the Best Ways to Improve Your Email Marketing

Following these above-listed tips to improve your email marketing strategy will help to improve your opening rate greatly. Make sure to focus on delivering high-quality content that will keep your subscribers reading your emails and feeling satisfied with your brand!

Are you interested in learning more about crafting unique emails for your business? We have got more information that will help you here. Click here to contact us today with any questions that you have!