Why Less Is More When Utilizing Email Marketing
Did you know that 87% of B2B marketers use email to distribute their content? Whether you are a B2B or B2C marketer, email is key for generating leads, as well as keeping your current customers engaged.
However, too many emails or too much heavy content can turn off a reader. After all, you do not want to end up in someone’s spam folder.
Sometimes less is more when it comes to email marketing, but it can be tricky to master this balance for newbie email marketers. So, why exactly is a simplistic approach better?
We are here to fill you in. Keep reading our guide below to learn why less is more when it comes to email marketing!
It Aligns with Contemporary Lifestyles
Let’s face it—many of us are prone to checking our emails during quick breaks, like over lunch or during a commute to work. Much like social media, people review their emails quickly. Unless it is a personal email, they are unlikely to spend more than a few seconds reviewing it.
A minimalistic approach allows you to grab a viewer’s attention quickly. While just a few images and a handful of sentences may seem like a lazy tactic, it is actually a great way to fit into a consumer’s fast-paced lifestyle.
It Keeps It Visually Appealing
Of course, the overall aesthetic of your emails is important. However, it grows even more so when you consider what devices they are viewed on.
As mentioned above, consumers often check emails while on the go. This is most easily done on a mobile device—specifically a smartphone. No one wants to endlessly scroll through an email crowded with misaligned photos and text while trying to find the important bits.
It is critical that your email marketing templates are mobile-friendly. With a minimalistic approach, it’s much easier to design an email that is both visually appealing and easy to consume.
Simple designs also make it easier for you as the sender. Sleek, minimalistic designs are more manageable, especially if you are using email marketing software or an email marketing platform.
It Creates a Friendly Relationship
Consumers know you are looking for their business. However, when you bombard them with long winded spiels about your services, you can come off as desperate.
This can work for some companies, such as charitable organizations or publications sending out briefing emails. However, for a standard business, it just comes off as pushy and annoying.
You want to develop a rapport with your existing customers and potential leads. By sending an occasional simple email, you are able to keep yourself at the forefront of their minds without overwhelming them.
Master the Art of Email Marketing
Email marketing is one of the largest parts of any strong digital marketing campaign. However, it can be easy to overdo it. With the info above, you will have no trouble creating the ultimate email marketing materials.
Need a little bit of extra help with your email marketing? One Stop Emails is the best email marketing service to get your campaign off the ground!
We are committed to providing unrivaled email marketing services from lead generation services to email list cleaning to newsletter design.Contact our team to learn more and get started today!
One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.