Email marketing

What is a Call-to-Action (CTA)?

Creating content involves explaining your business model and your name out to potential customers through specific branding. That content plays a role in every aspect of your digital marketing strategy, including email marketing. But how can you write content that is both engaging and provides a Call-to-Action?

Here are 6 ways to build a call-to-action into your content, thus increasing the benefits of your email marketing.

What is a Call-to-Action?

A call-to-action (CTA) asks the reader to take action, either by clicking a link or adding items to their cart on your website. The type of CTA in your content will vary depending on what you want to achieve. But regardless of what you choose to implement, the goal is to create a connection and encourage your audience to take the next step.

The best CTA is compelling enough to eliminate distractions and engage your audience. It should be easy for your audience to figure out the next step. But if the CTA is muddled, they are likely to take no action. How can you build a clear CTA into your email marketing content?

6 Ways to Build a Strong CTA

As you create your content, it is important to ensure you put CTAs into place throughout, thus drawing your audience to your website and brand. With that in mind, let’s dive into six ways to create the best CTA, regardless of the content type.

Add strong action words – Make it short and powerful, using action verbs to direct your reader to what they should do next. If you get too wordy, the CTA will get lost in the shuffle, and your reader will miss the point.

Tap into their emotions – Longer CTAs can create enthusiasm or draw out your audience’s emotional response. While an indirect approach, this can get your audience invested and lead to action.

Include no-obligation statements – When you reduce the risk for your audience, they are more likely to take action. Consider how you can incorporate a free trial or other no-obligation options that allow them to take action without spending money, at least initially.

Create a sense of urgency – Phrases that imply your audience can only benefit for a limited time are often the best way to get action from your reader because they fear missing an opportunity.

Be clear in your directive – Even if your content is engaging and your graphics grab attention, without a CTA that is clear and direct, your audience is unlikely to take the next steps to engage with your company.

Incorporate a CTA in all content – No matter the type of content you create for email marketing, you should always make sure there is a call to action since that allows you to move them to your website, where they can be immersed with your products and services.

Types of CTA

Several types of CTAs can be incorporated into your content, thus creating email marketing that generates leads. These include the following:

  • Sign up
  • Subscribe
  • Quizzes or Free Trial
  • Try for free
  • Learn more
  • Join us

Each of these CTAs can engage with your audience, inviting them to take another step that would give them another opportunity to learn about your brand and its offerings. By incorporating these CTAs into your email marketing content, you can draw your audience to your company. Our team can help you to create email marketing with multiple CTAs. Contact us today to learn more about your options.

One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.