holiday emailing

How to Make Your Holiday Emailing Stand Out

The holidays are no doubt the best time of year for bargains and deals. We’re all familiar with the barrage of emails from companies and businesses that flood our inboxes during the holiday season. Marketers love to take advantage of the season to promote their products through holiday email, which is a great idea.

The problem is, it’s such a great idea that everyone does it! Your holiday email will not be the only one in your customer’s inboxes, and soon it’ll get lost among the flurry of other, more exciting emails.

So, what do you do? How do you make your email the best one?

Don’t worry! With these tips, you can set your holiday emails apart from the crowd. Here is how to make your holiday emailing stand out.

Get Personal

If you want to engage your customers, you can’t be generic. Personalization is the way to go, and you need to target each customer personally to best appeal to them.

Do some research and figure out the general interests of different demographics. Then, you can send tailored emails to them that appeal to their specific interests. Personal marketing strategies can make all the difference.

You can also determine which customers often use coupon codes to purchase your product or service and target them specifically with discounts and deals. That way, you not only encourage those certain customers to engage, but you also avoid giving away deals to customers who would otherwise be willing to pay full price.

Come Up With a Catchy Subject Line

The subject line is the first thing your customers will see when they open their emails. Make sure it’s something they’ll want to click on and read more about!

You also want to create a sense of urgency. You can do this through questions, suggestions, or even promises of a deal or new product to be found within the email. This makes for successful email marketing!

Be Visual

Emails are a very visual form of communication. Use that to your advantage!

You can include GIFs, videos, or even some brand images in your holiday emails. It’s also a good idea to use interactive elements in your emails: quizzes, polls, surveys, reviews, and more.

During the holidays, you can take it a step further. Use bright, attractive colors and holiday-themed images or graphics, as well as themed messaging, to get your customers in the holiday spirit.

Use Social Media

Email isn’t the only way you can engage with your customers. In fact, they might not even be checking their email in all the frenzy of the holiday season. That’s what you should use social media marketing as well.

Make sure your offers and discounts are available on all social media platforms, not just by email. That way, you can reach a wider audience. You can even include backlinks in your holiday emails to your social media pages or other pages on your website.

Create a Schedule

Timing is very important when it comes to holiday emailing. You should create a plan well in advance for your email campaign, but make sure you don’t start your holiday emailing too early – you don’t want to exasperate your customers.

You’ll want to strike a balance. Don’t overload your customers with emails; they may find that tiring and annoying. But don’t let them forget about you, either!

Grab Attention With Your Holiday Emailing

Holiday emailing is a great way to promote your business. With these tips, you can be sure that your holiday emails will catch your customers’ attention!

Contact us to learn more about holiday emailing!

One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.