How to Incorporate Email Marketing Into Your Business Strategy
Out of the 63% of American email users, over half of them check their personal accounts more than 10 times a day. As a business, this is an exciting fact since most email lists are filled with personal email accounts.
Chances are, if a subscriber is on your email list, they are going to open your message the same day that it is sent.
This is just one of the reasons why email marketing is essential to companies, but how can you incorporate it into your business strategy? Keep reading to find out.
How Email Marketing Works
To incorporate email marketing into your business strategy, you need to know the key components that make email marketing a viable option. The three essential elements to an email marketing campaign include:
- Email list
- Email service provider
- Defined goals
Let’s discuss the details of each of these elements to give you a better idea of how successful this form of marketing can be.
Email List
The most common of the email marketing tips is to create an active email list. This is a database of email contacts who have already expressed interest in receiving messages from your company.
As part of your email marketing strategy, you’ll need to build your email list. The easiest way to do this is by creating an offer that the target market would be interested in—for example, a coupon for signing up for emails.
Email Service Provider
An email service provider is an email marketing platform that manages the email list. It can also help companies create and execute automated email campaigns.
The automation process varies based on the email service provider you choose, but there are universal steps to automation that almost every provider will have.
With an email service provider, you’ll be able to define your segments, design an efficient workflow, and determine the right triggers.
You can personalize interactions with the target audience by understanding their behaviors. Your company can then use that data to group subscribers.
Once the list is segmented for personalization purposes, you can design a workflow that fulfills the campaign’s objective as a whole. Determining triggers is tricky but knowing the email sequence is key to email marketing.
From there, you’ll find an improvement in conversion rates which is a common goal in any business plan.
Defined Goals
Email marketing can help a business achieve multiple goals within the business strategy. The following are common goals that businesses want to meet with their email marketing and business strategy:
- Drive sales
- Boost brand awareness
- Generate and nurture leads
- Keep target audience engaged
- Increase loyalty within customers
The email list, email service provider, and goals must align for an effective email marketing campaign to take place.
Incorporating Email Marketing Into Your Business Strategy
Because the goals of a business strategy often align with the goals of an email marketing campaign, incorporating email marketing into business is simple. The key components you’ll want to focus on are the email list, email service provider, and goals.
You can design your campaigns to benefit your overall business strategy. If you don’t already have an email list, start creating one now to reap the business benefits of email marketing campaigns.
For help with lead generation and an email marketing plan,contact us today.
One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.