email marketing

How Email Marketing Plays a Role During Economic Uncertainty

Global uncertainty has reached unprecedented levels and is continuing to rise. We haven’t seen this level of uncertainty since the Sept. 11, 2001, attacks in the United States.

With economic uncertainty, it makes sense to question how you spend your money. Tightening budgets to ensure your business stays afloat is an obvious step to take. This leads to the question, “Is email marketing worth it?”

Email marketing isn’t just the act of sending out promotional emails every few weeks. While it is used to promote a business’s products and services, one of the main reasons to use this marketing method is to incentivize customer loyalty.

Keep reading to find out more about email marketing during economic uncertainty.

Marketing Budgets Aren’t Shrinking

The global digital advertising and marketing market is set to reach over $786 billion by 2026. Companies are spending more money to try and ensure more customers reach them.

While budgets are tightening and costs are cut wherever possible, marketing isn’t as affected as you might think.

With the economic uncertainty, now isn’t the best time to cut your marketing budget. When it comes to marketing, you get back what you put out. It’s one of the only ways you’ll truly generate new income opportunities.

This is why spending your money wisely regarding marketing is important. Flashy marketing campaigns might not be the most cost-effective way to drive business your way. Your marketing team or service will be able to advise you on the best way to target new audiences.

Top Three Email Practices During Economic Uncertainty

When it comes to email marketing, you must stand out in front of potential and current customers.

Personalization is the key to email marketing success. If you send more personal and relevant emails to subscribers, they’ll gain more from the emails compared to sending generic newsletters. This all ties back in with building brand loyalty.

List building and list cleaning are the other two corners of the email practice triangle. No one will see your content without a good list to send email campaigns to.

List cleaning ties in with deliverability. Your emails need to be opened to do any good. This is why purging your email list of addresses that continuously bounce or block your emails is important.

Email Marketing Made Easy

You must know what you’re doing with email marketing, especially during economic uncertainty. Amidst budget cuts and redistribution of funds, you might consider cutting out email marketing. But this would be a big mistake, as spending money on marketing is one of the best ways to attract new business.

If you’re ready to start implementing different email marketing strategies, contact One Stop Emails to schedule a complimentary strategy session with one of our email marketing analysts. We focus on email marketing to generate sales for your business.

One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.