email marketing

How Do Brands and Services Differ When Marketing?

Many of us have to come to dread sorting through our inbox. However, despite our disdain, we still spend an immense amount of time on our email accounts.

People spend, on average, around three hours checking their work email and about two hours checking their email every day. Therefore, email marketing is still an intelligent tactic when expanding your outreach and growing your customer base.

The way that you market your brand versus your services requires different strategies. Keep reading to learn about what the best techniques are for each.

How to Market Your Brand

When convincing people to invest in your company’s products or services, mentioning your background story and mission statement is a great place to start. Incorporating them into a welcome email makes a great first impression. Consumers look for brands that have values similar to theirs and ones that are transparent about them.

Establishing a voice will also boost your email marketing results. You should develop one based on your target demographic.

If your primary audience is people ages 50 to 60, you will not use the same lingo as you would with teenagers. By knowing your audience, you can make customer-centric content, which positively affects the way people view your brand.

Creating a schedule allows for consistency, another crucial element in email marketing. With so many competitors out there, you do not want people to forget about you. However, you also do not want to flood your customers’ inboxes because it could cause them to unsubscribe.

Instead, have a purpose or intention when creating content. Maybe you have a list of topics you want to cover or updates about your products or services you want to share.

Whatever the case may be, always make sure the reader can easily find a way to a specific page on your website. If they want to make a purchase, it should be as easy as possible for them to do so.

How to Market Your Service

The big challenge you have to tackle when you market your service is to sell something that your audience cannot visualize. You have to get creative to prove your work is of high quality and that people can trust you to get the job done.

When utilizing email marketing, mention why your service alleviates the client’s problem, how it works precisely, where you can purchase it, and the price. Always incorporate your brand’s voice into any writing you do for the company.

Putting all of this information in one place creates a better experience for the customer. Additionally, if you have a deal you can offer for first-time customers or your company has a sale, mention it. Eighty percent of people in this survey said discounts or promotions encouraged them to make a first-time purchase with a company.

Utilize your previous customers by having them write a testimony or participate in a video interview you can include in your email. That way, potential customers can see that real people have a favorable view of your services.

Ready to Get Email Marketing Assistance?

When you advertise your brand effectively, people will want to check out your services. If you promote your services well, potential consumers are more interested in learning about your brand.

It is no secret that building your brand and marketing your services takes a lot of time and effort, which is why you should look for a reputable company to assist you with your campaigns.

OneStop Emails offers services like newsletters and flyers, email automation marketing, and more. Schedule a strategy session with an email marketing analyst today to get started.