DIY email marketing

Email Marketing: DIY vs. Hiring a Professional What you Need to Know

Digital marketing is essential to running your business and increasing market share by connecting with your customers. However, many business owners feel they can’t afford to hire a professional to handle their digital or email marketing. Instead, they opt for DIY email marketing or other options as part of their digital marketing strategy. Before deciding that DIY email marketing is the best choice for your business, here are a few things to consider.

Creating Personalized Content

DIY email marketing can mean spending countless hours developing content targeting specific audiences. Working with a professional can be the way to go if you don’t want to spend hours working on content and trying to target it. Remember, the content you choose to share with your audience is about communicating effectively with your audience. That also means hearing back from your audience through customer satisfaction surveys. With this information, you can create strategies to improve your customer experience.

Collecting Feedback

You might be surprised how much you can learn from the clicks and traffic your email marketing creates. But to understand what has been successful and what has not, you need to be able to analyze the data being generated. Once you analyze the data, you need to adapt and make the necessary changes to maximize the benefits of your marketing. Professional marketers can utilize various tools to make the necessary adjustments to maximize the benefits for your business.

The best part of hiring a professional is that they can assist you in understanding the feedback you are given, as well as helping you to highlight the information getting the most interest from your target audience.

Generating Traffic and Increasing Leads

59% of marketers say email is their biggest source of ROI, and marketers who used segmented campaigns can see significant revenue increases. DIY email marketing can mean you lack the tools to create a campaign with featured products or services. Your email marketing campaigns can easily incorporate messages to encourage purchasing. Professional email marketing can help you automate part of your sales process, which can increase your sales by offering 100% managed campaigns. If all that sounds daunting, you might consider working with a professional email marketer.

Ultimately, being a lean business could mean skimping on analytics, flow complexities, and even opportunities to grow your sales. You can enjoy multiple benefits by working with a professional over DIY email marketing. Professionals in email marketing can follow through on tasks you don’t have time for while also helping you to scope out areas where email marketing could maximize your return.

Furthermore, if you are not ready to hire someone to handle your email marketing full-time, a professional marketing team could provide you with all the benefits without the additional costs associated with expanding your staff. Our team at One Stop Emails is well-versed in maximizing the benefits of email marketing by tailoring campaigns to fit the needs of your business. Contact us today to learn more about the opportunities available.

One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.