During the COVID-19 Outbreak SHOULD YOU STOP MARKETING?
The world has been flipped upside down. The toughest decisions lie ahead. As a business owner, will you fold, or will you thrive?
At times like these, some businesses have a tendency to pull back or stop their marketing all together (like your competitors!) while the smartest businesses use it as an opportunity to get ahead.
So, which one are you?
You have two options as a business owner:
Option #1: Embrace being a victim, pause all advertising efforts & brace for little to no results.
Option #2: Take your business by the horns and maximize this opportunity to get ahead!
Now, you may be thinking, “Yes of course I would rather see results than not, but how do I do that? How do I market my business through the Coronavirus?”
Let’s look at a few ways the rest of us can utilize email marketing to get ahead and come out on TOP!
Email marketing campaigns are the leading lead generation tools for any size businesses.
Every small business wants to generate more quality leads. If your small business wants to focus on this method then email lead generation will play a pivotal role in your small business marketing strategy. In order to maximize your email marketing efforts, we will focus on strategies that are proven to maximize conversions over time.
We have designed and built hundreds of email campaigns as well as sent millions of emails to potential customers and generated thousands of leads for our clients over the last decade. Our team has the experience to create a lead generation program for your small business that produces results.
Email Delivers a Strong Return on Investment
- Average expected ROI is $42 for every $1 you spend on email marketing.
(DMA 2019) - 81% of SMBs rely on email as their primary customer acquisition channel and 80% for client retention
(Emarsys 2018) - Sending 2-3 abandon cart emails can result in up to 69% more orders than a single email
(Omnisend2018) - Adding videos can increase click rates by 300%
(Martech Advisors 2017 data) - 49% of all emails are opened on mobile devices
(IBM 2018)
6 Stages of a Strategized Email Marketing Campaign
Below are a couple of the questions we will need to know to get started:
Is your targeted audience businesses B2B or consumers B2C?
What is your target audience’s geographical location?
What are their demographic or firmographic criteria? (ex. gender, age, religion, job title, industry, annual sales)
Are your potential customers classified as an essential business during this crisis?
How large is your internal email contact list and when was the last email sent to the list.
Measure the Effectiveness of Your Email Campaign
See how your campaign performs to increase engagement and get more leads.
An incredible tool to grow your business and help you find ways to approach your email marketing better include proper reporting.
By utilizing analytics and reports, you will have the ability to track all facets of engagement such as opens, clicks, bounce rates, sales and more. Using this information will help you overcome obstacles that could hold you back from attaining your business goals.
Even on the go, you are able to see how your campaign is going. Measure your campaigns performance wherever you are.
What makes us different? Everything Is Included
To ensure your digital marketing is fully tracked and optimized properly, we include the full stack of services at no extra fee. Don’t need a landing page? No problem, we can work with your website too.
Need an email list? Ask about our targeted email list geared to your market sector and with guaranteed open rates.
Leads Keep Your Business Running.
To keep the leads coming, you need a reliable and effective marketing team.
Call now to speak to a Marketing Consultant!
- Tell us about your business
- Find out if we’re a good fit
- Get the specifics about our services
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