email marketing

Building an Email Marketing Strategy for 2023: What You Need to Know

The average person checks their email about 20 times a day. Email marketing can help you engage and attract consumers to your website. With a strong email marketing strategy, you can generate more leads and sales in 2023.

In fact, 73% of marketers say emails are their best digital channel for ROI.

Not sure how to develop an effective email marketing campaign? Read on for the tips you need for success!

Establish Goals

You won’t know if an email marketing campaign was a success or a flop unless you’re tracking your progress along the way. Before going live with your first campaign, outline your goals.

For example, you might want to use emails to:

  • Generate brand awareness
  • Increase return website visitors
  • Encourage sales
  • Nurture leads

Outlining your goals can help you determine which key performance indicators to track.

Create a Lead Magnet

To attract email subscribers, create a lead magnet on your website. A strong magnet will encourage more people to provide their emails in exchange for a useful resource.

For example, you can encourage subscriptions by offering a coupon code, freebie, or exclusive tips and tricks. Add the lead magnet as a form on your website. Then, use a clear call to action to encourage people to subscribe.

Segment and Personalize

Once you start generating subscriptions, take the time to segment your email lists. Segmentation will help you create personalized emails. Personalization can help you connect with consumers, potentially encouraging them to take action.

In fact, personalized emails could generate six times higher transaction rates for your campaigns.

Learn as much as you can about your customers, too. Consider who they are based on age, location, buying behaviors, interest, and more.

Then, create personalized campaigns for each audience group.

Highlight Benefits

As you begin writing your emails, focus on the benefits of your products over features.

Consumers want to know how your product or service will benefit their lives. Otherwise, they might not open the email to learn more. Focus on the benefit you’re offering within the subject line to boost your open rate.

Remain Clear and Concise

Make sure your emails are brief, clear, and concise. You only have a few seconds to retain the consumer’s attention. Otherwise, they’ll throw away the email without reaching the call to action.

Use an eye-catching image within the email to grab the consumer’s attention. Then, use a clear, compelling call to action to encourage them to take action. Make sure the call to action button also stands out within the email.

Analyze and Adjust

Try A/B testing each email marketing campaign to gather helpful data about your customers. For example, you can A/B test subject lines, images, or call-to-action language. You can automate your tests to save time and energy.

Each A/B test can help you improve your campaigns over time. Then, you can generate more sales to boost your ROI.

Effective Email Marketing: Set Yourself Up for Success in 2023

Accomplish your goals in 2023! You can nurture leads, boost sales, and more with an effective email marketing strategy. Start marketing with these simple tips today.

You don’t have to develop your next campaign alone.

Learn more about our email management services here.

One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.