Email marketing

5 Ways Incorporating SMS Into Your Email Marketing Can Help Its Success

Today, marketing has taken on many digital aspects due to significant technological changes. People use their phones and multiple apps to find and purchase products and services while on the go. To reach them, as a business owner, you need marketing that is on the go, just like your potential customers.

Email marketing does grab your audience’s attention, especially if the information is relevant or answers their questions. But not everyone has time to open an email while walking or traveling. With that in mind, let’s talk about another option to increase your digital marketing reach through a device in your customer’s hands.

Incorporating SMS and Email Marketing

Choosing email marketing is a no-brainer, as it allows you to share important content and information about your business with your potential and current customers. SMS can also provide similar benefits in a compact form. Getting someone to opt in can be a simple process for your customers while also helping you to grow your marketing lists.

Increase the Audience

When you give your customers a chance to opt in for SMS, either at your location or on your website, you make it easy to add them to your email marketing as well, thus increasing your database and leads over time. Providing them with information how they consume it increases your audience, thus making it easier for them to follow your call to action and grow your sales.

Save You Time and Money

The truth is that digital marketing through email and SMS is both cost-effective and easy to implement. Working with a service provider, you can reach your audience by sharing valuable information about sales, answering questions, and even updating them about their orders. The result is that your customers feel engaged, and you don’t have to spend large amounts of time managing this process, thanks to digital automation.

Direct Communication Channel

While email marketing can provide more space to discuss a topic or provide in-depth content, SMS is an immediate channel with a read rate of 97% within 15 minutes of delivery. Combined with email marketing and social media, at least 45% of SMS campaigns have a positive ROI and reach over 50% of your target audience. There are benefits to using this direct and instant form of communication with your customers.

Use Shortcodes to Build Brand Awareness

Another benefit of SMS is the ability to create shortcodes that your audience will instantly recognize as your brand. The result is building brand awareness with every SMS. Those shortcodes can also be incorporated into your email marketing and social media. Customers become familiar with the code and keywords, which makes them more likely to engage with your business.

Easy to Integrate With Other Marketing

SMS can be integrated with your other digital marketing efforts, providing support and thus allowing the channels to work together to build brand engagement. For instance, an SMS can remind customers to read an email, increasing those open rates by 20-30%. Once they open those emails, you have a greater chance of a click-through, leading to increased engagement and potential sales.

The Benefits of SMS and Email Marketing

With SMS and email marketing, you engage with your customers while giving yourself metrics to determine your ROI and create further targeted campaigns. Additionally, you learn what grabs the attention of your target audience. It can even direct your customers to surveys that can help you get necessary feedback. You can incorporate an email marketing and SMS campaign with the right team to build your business and profitability. One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.