10 Steps to Grow Your Email Marketing List
Over 4 billion people check their inboxes daily, so there are endless opportunities to make money with email marketing. That’s only true if you have subscribers who care about your products and it takes a lot of them to make money.
If you want to grow your email marketing list, some tried-and-true techniques will help you. Keep reading for 10 steps to building a solid foundation of subscribers who want to hear from you regularly—and they’ll keep coming back for more!
Let Your Audience Know What’s in It for Them
The first thing you need to do when inviting people to join your email list is let them know what they can gain by signing up. List a few key benefits; make it easy for visitors to understand how your emails will help them.
2. Use a Clear and Compelling Call to Action
To prevent decision fatigue, have a simple CTA. “Sign up” and “Subscribe” are good examples. You should also ensure that your call-to-action button is easy to find on any website page.
3. Make Signing Up as Easy as Possible
Make sure the sign-up form is easy to fill out and has simple instructions about what information you need from each person who signs up. No one likes to be bombarded with questions, so keep your sign-up form short and sweet.
4. Use a Popup to Advertise Your Newsletter
Effective email marketing never misses an opportunity to reach customers. The average popup has an over 10% conversion rate, so take advantage of it.
5. Add a Sign-up Button to the Sidebar of Your Blog
Make your CTA easy to find and big and bold, so people can’t miss it. Don’t hide it in a widget or at the bottom of long pages. Place the sign-up button where readers are most likely to see it while they scroll down through your content.
6. Include a Link in Your Email Signature
You send about 40 emails a day or more. By adding a link to your email list in your signature, you’ll gain exposure among people who normally wouldn’t go to your website.
7. Promote on Social Media Platforms
Share the opt-in link with your followers, and use social media to drive traffic to your landing page. You can also create a custom hashtag for the email marketing campaign so that people can use it in their posts about your products.
8. Run a Contest or Giveaway
A giveaway is a great way to grow your email list, especially if you’re just starting out. The reward needs to be something your audience would want to win, and it should be something that’s relevant to your business. For example, if you promote clothes, then a giveaway for a gift card could be a good idea.
9. Include a Sign-Up Form at the Bottom of Your Blog Posts
Give readers multiple opportunities to join your list. Ending each post with a request for the reader’s email address will lead to more people signing up.
10. Upgrade Your Landing Page
If you’ve got a landing page set up to promote your email list, you can improve the conversion rate by adding some elements. Some things that have been found to increase conversions include:
- Social proof (i.e., showing how many other people joined)
- Testimonials from past subscribers
- An offer for something free
Give Your Email Marketing a Boost
These 10 email marketing tips are a great way to jump-start your campaign but don’t stop here. Start launching money-making emails on autopilot with our help!Speak to a marketing specialist about your business today, and we’ll find a solution that meets your unique needs.
One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.